About Us

New Freezeland

Rolesh Shah, a self-made entrepreneur set up New Freezeland in 1983, as a small roadside sandwich shop in the lane of GLS college. He is a self-taught chef & all the recipes have been carefully curated from scratch by him ever since.

New Freezeland has been Ahmedabad's favorite spot for almost four decades now; for hanging out with family, friends or colleagues over Lip-smacking sandwiches, Coffee, and much more!

Vision & Mission

Today New Freezeland has more than 13 outlets all over Gujarat and aims to expand ahead rapidly. All the locations are trendy, maintaining an international chic ambiance while at the same time achieving a fun and family-friendly atmosphere.

Humble Beginings

Initially, New Freezeland started with serving only a selective few products with a hand-picked menu of sandwiches, coffee, etc. However, the youth and the young at heart immediately took New Freezeland as a cool space to hang out, with an inviting ambiance set up for lovers of fast food. Our Espresso & Cold coffee still find a fierce fan following from our age-old customers who have been visiting us right since Inception.

Sandwich Story

New Freezeland has been instrumental in introducing a culture of contemporary sandwiches in Ahmedabad. The brand has been a pioneer in introducing & evolving Premium Grilled Sandwiches and Grilled Clubs. The warmth and hospitality of the restaurant that has captivated the hearts of over three generations and it continues to be one of the most happening places in the city.

We're Growing

Over the years, New Freezeland has been constantly growing. From a small, open to sky roadside shop, it has transformed to a fully equipped sit down restaurant with a chic ambiance. New Freezeland has successfully introduced a variety of cuisines around the globe from time to time and transformed them into suitable variants for the Indian Palate.